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Wednesday, July 14, 2010

Google Analytics

Almost everyone knows Google, but you may not know Google Analytics (GA). This is a free aspect of the website that helps you to monitor how people are visiting and interacting with your website. Using this knowledge, you can make changes to your site to further refine and improve it. The only problem with this system is learning how to use GA; this is where the Cashmap package comes into play.
Step one in the process is creating an analytic account, and then adding tracking codes. Don’t worry if these don’t make sense; the Cashmap package will explain everything and walk you through the entire process. These tracking codes will allow you to collect data on the people who go to your website.
Next, you need to create a goal. Mind you, that’s create a goal, not set a goal; on a website, there’s a difference. A goal on a website is a page that you want visitors to reach after they complete some sort of specific action. The Action part of this package will help you in designing this aspect of your website, and then monitor how successful it is. Another aspect of a goal is what’s known as a funnel; this is a path for the website visitors to follow in order to get to the goal. Yet another part of the Cashmap package will help you to create a good funnel.
Once all of these elements are in place, you can also set up filters, so that you get the right sort of data from the results. Also, you want full information on the people who visit your website; GA can collect that data for you. After all of that, you can use the results to improve your website to get you more visitors, retain them longer, and get better conversion rates - the number of people who visit and make a purchase from your site.
These are the powers that Cashmap can put in your hands with their Google Analytics Cashmap package.

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