Offline Promotions

There are a whole plethora of means to promote a website, and not all of them involve online activities; you can use some offline promotional events to boost traffic.

With the Offline Promotions Traffic Generation Cashmap package, it helps you in figuring out what your target audience is, and what efforts might works best at reaching them. It also allows you to calculate what these different promotional efforts will cost, and the potential yield from them. Thus you can do a cost-benefit analysis, and figure out which one is best suited to your needs.

Depending on what you offer from your website, you can target your audience in the local market, find out what interests them, and then tailor your appeal to them. Next, you can seek out the areas in your community where your target audience likes to get together. Do you sell computer games? Then computer stores, comic shops, and fan groups are the places to go. If you're a writer, talk to writing groups and maybe bookstore and coffee shops that host open mic nights where you can read your material.

Once you settle on the people and place to promote, you then need to figure out how to promote your website. This is yet another feature of the package; it gives you a variety of promotional tools, and illustrates the best ones to use - based on your business needs and your target audience. Once you do that, the package helps you to draw up a Plan A and a Plan B for your efforts, and then budget and schedule the event.

You also need to be able to follow-up on your efforts, and the Cashmap package does that as well. This way you can judge as to which promotional plan is most effective, and where you can look for ways to improve it.